10 Useful Sources

Below, there's a list of 10 good resources related to our field. This can help us a lot for researching advertising basic information and the understanding of their main concepts and ideas:

1. Academic Article

Pratt, Andy C. "Creativity and The British Advertising Industry." The London School of Economics website. London School of Economics, 01 Mar. 2004. Web. http://www2.lse.ac.uk/geographyAndEnvironment/research/AP_AdvertisingUKJapan/Creativity%20and%20the%20British%20Advertising%20industry3.pdf.

Very extent but clear and easy to read article by a scholar from LSE. The principal aim of the research is to "examine the role that creativity plays in British advertising industry"(Pratt, 2004).

Contains well explained and extent history of advertising in Britain, and the history of the leading advertising companies until now.

2. Advertising Standards Authority Statement

UK. Advertising Standards Authority. http://www.asa.org.uk/. ASA, 2008. Web. http://www.asa.org.uk/About-ASA/Annual-Report.aspx?gclid=CPL5_Mjn058CFZAA4wodal2jcg.

A report full of statistics, facts and some explanations, examples and details on what this authority has done, specially in 2008; what are their plans, their aims and how do they act in order to achieve them.

This is good to understand what sort of censoring the government does and how the process is done.

3. Department for Culture, Media and Sports Statement

UK. Department for Culture, Media and Sports. Creative Industries Economic Estimates Statistical Bulletin. DCMS website, Jan. 2009. Web.

This is a statement by the DCMS highlighting the most important economic facts and statistics that the creative industry contributed from 1997 to 2007.

It is helpful to visualize better how this industry have behaved and developed through the last decade.

4. Advertising Blog

Web log post. Madcomments. Centaur Media Ltd., 2006. Web. http://www.madcomments.co.uk/.

Professional, yet casual blog where anyone working in the media can create an account and speak their opinions on new advertising tendencies, ads, campaigns, etc ; as well as posting new materials that they want to debate or point out as interesting.

An authentic view of what the workers think of the industry and the media.

5. Advertising Article on Website

"Ad Age Advertising Century: Top 100 Advertising Campaigns." Advertising Age - Ad & Marketing Industry News. 1999 & 2005, Advertising Age. Web. http://adage.com/century/campaigns.html.

The list of which advetising campaings, according to Advertising Age website, have been the top 100 most successful ones of the last century.

This is useful information to be aware of the advertising history: how advertising have changed and developed through the past years and which examples of campaigns have been influential.

6. Advertising Online Newspaper

AdWeek. Nielsen Business Media Marketing and Media Group, 2010. Web. http://www.adweek.com/aw/index.jsp.

This website is good source of news, articles, reviews, opinions, comments and information regarding the advertising and marketing field.

I find it very useful since it gather very relevant information and introduce new findings from studies made by the leading advertising and marketing companies in the world.

7. Advertising article on Website

Duncan, April. "10 Ways to Run Your Own Advertising Campaign." Advertising - Advertising Careers and Jobs - Advertising Strategies - Advertising Help for Small Businesses. About.com. Web. 03 Feb. 2010. http://advertising.about.com/od/smallbusinesscampaigns/a/youradcampaign.htm.

This is a brief list of tips and advice on how to manage to create a good advertising campaign and how to work on it.

It contains in a general way, important points to think about.

8. Academic Journal

Waterson, M. J. "Advertising Facts and Advertising Illusions." International Journal of Advertising P207-221, 15p 3.3. Business Source Complete. Web. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=11943189&site=ehost-live.

A long article from an academic journal.

It contains very good and clear analytical value. In this text Waterson writes about how advertising is usualy portrayed as negative, specially from sociologists and economists; but he states that actually, the absence of advertising would lead to less choices and innovation

9. Advertising Blog

Web log comment. Business Advertising Blog. WordPress, 2010. Web. http://www.businessadvertisingblog.co.uk/.

Another blog dedicated to advertising. This posts, comments and feedback are way more professional than the previous one.

The ideas that they publish are very clear and concrete; the purpose of it is more informational.

10. Advertising Newletter

Brand Republic. Haymarket Media, 2010. Web. http://www.brandrepublic.com/.

A news site concerned with advertising, marketing, media and public relations. This is a very much broader site than the first one.

It is also a good way to be updated in every field that realted to advertising.