The Bigger Picture: Staticstics and Facts of Advertising in the UK

The advertising industry is a highly productive one for the UK in the last few years. Official stats say that:

• The total UK expenditure in advertising in 2007 was £18.0 billion.


• In 2006, the GVA of the advertising industry in the UK was £5,300 million, which corresponds to 0.6% of the UK GVA.


• In 2007, 93,800 people were employed in the advertising industry.


• There are 13,200 advertising businesses registered in the UK.


• There were also many regulations held in 2008. The Advertising Standards Authority (ASA) received 26,433 complaints about 15,556 ads from media including television, radio, press, internet and posters, from which 2,475 were obligated to be modified or withdrawn.